THE SAME BUT…DIFFERENT?

An introduction to something REALLY exciting!

For those new to The Cafe Racer, Welcome! To those visiting us again, you may be thinking “Hmm, something looks different here…” Well, you’d be correct! We’re so pleased to present our shiny new website.

We’ve been in the biz for well over a decade now, and while we’re always proud of what we put out there, we haven’t always had the best-performing website that efficiently showcases the awesome gear from our brands. We also know how much our old site was not very user-friendly and a little on the slow side. Now, more than ever, we needed something sleeker and more intuitive.

Enter our new platform, designed to make your shopping experience with us even better, faster and more engaging. You’ll notice that everything is easier to find thanks to the smarter search function, and all categories are simpler to navigate to find exactly what you’re looking for. We’ve also streamlined your user experience too. If you’re an account holder, you can easily manage any returns or exchanges, keep tabs on your orders and access all our new upcoming features. It’s always worth joining us!

Aside from these new features, you’ll still find all your favourite brands, products and the same candid advice, just wrapped in an easier-to-use package that’s a breeze to browse. Equally, our site is still as safe and secure as ever so you can pay with confidence through our smooth checkout system, and know that your data is protected.

Behind the scenes, we’re still the same small team of riders and enthusiasts bringing you awesome gear and great guidance from our welcoming store in Shoreham-by-Sea, West Sussex (you can find us here!). We’re just a lot less clunky and a whole lot savvier. How cool is that? We hope you’ll love it as much as we do!

While this has been a huge project that has been months in the works, we’re not ones to rest on our laurels. So what’s next for TCR? Well, we’re forever on the hunt for the coolest gear on the market to bring to riders, which will now be a much more effortless feat. Always looking to work on our customer’s journey, we will also be launching a brand new feature to enhance your TCR experience. Keep an eye on our mailer and socials to be the first to hear about these exciting perks and benefits. Watch this space!

As ever, we are keen on feedback. Good, bad and in between, we want to hear it! We know there will be a few teething problems as we settle in with our new system, so if you spot something out of place or a little odd, please feel free to flag it with us. As always, if you need a hand with anything at all, please contact us via one of our many channels, we’re here to help! 

We’re excited to be entering this new chapter of TCR, and we’re stoked to have you along for the ride. 🏍️

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