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Deus Ex Machina

Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles. Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina headquarters in Sydney immediately became a shrine to fun, resourcefulness and street-honest industrial art. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing and skateboarding were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine.

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