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Privacy Policy

Vroom By The Sea Ltd owns and operates the-cafe-racer.com and has been established to sell motorcycle related products and services online. We are thoroughly committed to protecting the privacy of our customers, site visitors and partners and we will never sell, rent or trade personal information with other companies and businesses for marketing purposes. We just don’t do that sort of thing. In this privacy policy we’ve detailed why we collect your personal information and how we use it.


Customer Information

When you place an online order from The Cafe Racer your name, delivery address data, billing address data, payment card details, email, telephone number, IP address, browser data and product details are collected. With this information we can fulfil your orders and provide you with a personalised service. We will never share any of this information with anyone else with the exception of delivery address, email and telephone number with our couriers for delivery purposes. Your card details cannot be read by anyone, they are encrypted and we keep them safe.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information, we may be obliged to do so.


Please see our specific cookies policy.

Google Analytics

When someone visits The Cafe Racer we will use Google Analytics to collect standard internet log information. We do this to find out such information as the number of visitors to various parts of the site and this information is processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting the website. 

Tracking Pixel data

When someone visits The Cafe Racer we will use a tracking pixel which helps us evaluate where you are from, what pages you visited, what emails you opened, where you arrived from (Website, Insta or Facebook) and what browser and device you are using. We use this information to evaluate our marketing efforts and the effectiveness of our website. We are also able to offer you a more personalised experience so you get the very best out of the time you spend with us. You are able to opt out of this at any time by unsubscribing to our emails. This can be done simply by clicking on the unsubscribe button at the bottom of all of our emails or clicking here https://the-cafe-racer.com/newsletter/unsubscribe. Vroom By The Sea Ltd will never share your information for marketing purposes outside of the business.

Mailing Lists

When you consent to receive our newsletters we collect personal information, this is your name and email address, nothing more. We use this data to send you information about products, offers and services which may be of interest to you. You may opt by clicking here https://the-cafe-racer.com/newsletter/unsubscribe or by emailing us at info@the-cafe-racer.com. Vroom By The Sea Ltd will never share your information for marketing purposes outside of the business.

We use a third party provider, MailChimp to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletter. For more information, please see MailChimp’s privacy policy - www.mailchimp.com. You can unsubscribe to mailings at any time by clicking the unsubscribe link at the bottom of any of our emails.



Our primary goal in collecting your personal information is to provide The Cafe Racer's visitors with a superior customised online experience. We use your personal information to process and deliver your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you. Vroom By The Sea Ltd will never share your information for marketing purposes outside of the business.


You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email info@the-cafe.racer.com or write to us at the address below. We may make a small charge for this service. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


You may find links to third party websites on our site. The operators of those websites will apply their own privacy policies and you should check them before you use them or submit any data to them. We are not responsible for their policies or the way they use your data or cookies, and we will not be liable for any loss, damage or distress you may suffer or incur as a consequence.


We keep our privacy policy under regular review and we will place any updates on this webpage. This privacy policy was last updated on 24th November 2022.


Please contact us if you have any questions on our privacy policy or information we hold about you.

e: info@the-cafe-racer.com

t: 01273 772222

a: The Cafe Racer, Unit B4 Dolphin Enterprise Centre, Evershed Way, Shoreham, BN43 6QB